Akron Children’s Hospital

Akron Children’s Hospital Foundation engaged Profile Solutions Inc.(PSI) to evaluate and re-design their marketing and communications strategies to assist in securing the $34 million balance of their $103.2 million “Campaign for our Kids”. PSI conducted an audit of the Foundation’s marketing practices and communications tools, facilitated a campaign planning retreat, and created a strategic communications program to re-position the campaign to support the Foundation’s solicitation strategies.

Circle K and Miller Brewing Company

United Cerebral Palsy (UCP)’s national organization retained Profile Solutions to provide comprehensive sponsorship management to its two largest corporate sponsors — Circle K and Miller Brewing Company. Within three years, fundraising revenue doubled from $1.5 million to $3 million due to the introduction of PSI’s specialized sponsorship techniques, with a total of $22.5 million raised to date since PSI’s engagement. PSI’s team collaborated in the design, production and implementation of all elements of Circle K and Miller’s cause marketing campaigns. This included introducing co-branding opportunities, increasing placement of Miller’s promotional in-store displays, creating annual sales and fundraising incentive programs, tracking sales and fundraising performance, and providing professional training to UCP, Circle K and Miller management and staff.

Cleveland Public Library

Profile Solutions partnered with the Friends of the Cleveland Public Library to transition the Library’s annual “friend raising” event into a comprehensive fundraising and community relations activity. PSI created the annual “Treasures … a Tour of the Special Collections at the Cleveland Public Library” event which enjoyed a 90% increase in net proceeds in 2004, an 85% increase in net proceeds in 2005 and a three year media partnership with Cleveland Magazine.

The Coral Company

The Coral Company turned to Profile Solutions to address the challenge of elevating Shaker Square’s identity as a community asset and lifestyle destination. PSI conducted a comprehensive marketing study and audited The Coral Company’s previous marketing, design and event investments to create a strategic marketing and community relations program for the historic property and its merchants. PSI’s tactics include the creation of a comprehensive media and merchant relations program, print advertisements, special events and cross-promotions with the Square’s restaurants and merchants, and the creation and launch of the web site visitshakersquare.com.

Saint Ignatius High School

The team at Profile Solutions was engaged as campaign communications counsel for the $40 million “Ignatius Men Forever” endowment and building initiative at Saint Ignatius High School. PSI has worked with the school’s leadership to create the campaign communications plan and all of the tools needed to support the endeavor to date — the campaigns theme and tag line, logo and print collateral, campaign brochures and video. PSI assisted in the design of the campaign’s May 2006 event announcing the public phase of the campaign and crafted speeches for the campaign’s leadership. PSI has recently expanded its support of the campaign with corporate foundation and sponsorship solicitation.

United Cerebral Palsy

United Cerebral Palsy (UCP) of Greater Cleveland retained PSI to create and coordinate a program to promote the completion the Iris S. and Bert L. Wolstein Center. To achieve this goal, PSI’s team worked with the leadership of UCP of Greater Cleveland to produce its Dedication Gala which enjoyed the participation of 1,375 attendees, garnered outstanding media attention and realized over $925,000 in revenue for the organization. PSI’s principals used their sponsorship expertise to create sales platforms, trained volunteers in event solicitation techniques, designed promotional collateral and instituted a comprehensive media relations campaign.

University Hospitals

University Hospitals’ Department of Dermatology enlisted Profile Solutions (PSI) to enhance the brand identity of its for-profit corporation, University Hospital Dermatology Associates (UHDA). To accomplish this goal, PSI created a strategic marketing program designed to increase awareness of its community-based facilities and specialized clinical services. To date, this program has included the production of targeted prospect databases, brochures, pamphlets, and direct mail campaigns that have increased physician referrals and patient inquiries, and a sponsorship partnership with the American Cancer Society to help promote skin cancer awareness.